read/write: mixed reality urbanism

read/write is an architectural thesis by Shaun McCallum in Studio Greg Lynn, Vienna. 

The project explores how the role of Augmented Reality in our cities as a form of way-finding, interaction and digital, spatial architecture. Where our cities will have to fundamentally update digitally as we begin to fully experience the world through a mixed reality lens where the digital architecture and the physical architecture become as equally important as each other.

read/write: mixed reality urbanism

read/write is an architectural thesis by Shaun McCallum in Studio Greg Lynn, Vienna. 

Here the project’s 3m * 1.6m model is explored in Augmented Reality showing how the urban block will reconfigure to help guide the user through space which is historically known for its inability to be easily navigated. 

thicc seams

We no longer live in a purely physical world; we live in a post-digital hybrid that is simultaneously simulacra and tangible. We’re oversaturated with digital content, and the physical architecture that surrounds it is stretched and deflated – it can no longer barricade the digital inside. Thicc Seams looks at the world not as physical versus digital objects but as two juggernauts jostling in the same space; their seams, their edges and their layers are becoming exposed as the digital is beginning to seep out. It is these moments that give us the most understanding about the relationships between physical and digital objects.

augmented reality everydays

this work spans across 200 days developing and creating augmented reality applications every day. Designing, developing and building applications to spread architectural objects across the world, these objects now reside in Hong-Kong, LA, Glasgow, London, Vienna, Toronto and many more cities across the globe.

by iheartblob


This is Us: Play without spectators

Animated and rendered fully in real-time through Unity3d HDRP.

The animation was produced as part of a thesis project exploring the role of video games in architecture, where architecture and its design process is democratised through gaming. 

Design by Aleksandra Belitskaja

noodlefeed: beyond the five senses

Augmented Reality application which interacts directly with a physically build architectural installation in Toronto, Canada. 

The application allows the user to share their own experience to “noodlefeed” through images and drawings. Images are uploaded to the cloud and shown in AR to new users as they explore!

SparkAR IG/FB effects

SparkAR has been a great tool for AR devs since its release, giving devs the opportunity to experiment and publish their work through social media, avoiding clunky downloads of applications and providing a more fun, experimental approach to augmented reality – this is mostly how people experience augmented reality today –  through face effects + world effects on social media.